‘Buy now, Pay later’ is shaking the Retail & Service ecosystem both offline and online Buy now, Pay later is shaking the retail & service ecosystem — both offline and online. Yet another positive thing brought to us by Retail O2O Transformation. What Is Buy Now, Pay Later? Buy Now, Pay Later (BNPL) is a kind of transient financing that permits customers to make buys and pay for them sometime not…

Written: 25 Nov 2021 | Singapore OFW Magandang araw, kabayan. Nais ko pong i-share ang mga steps, mga babayaran, at mga naging proseso nung ako ay bumalik mula Singapore papuntang Clark netong 22 November 2021. Kung kayo po ay manggagaling sa ibang bansa liban sa SG, halos kapareho lang din…

What is Database Marketing? Database marketing, also called customer relationship management, refers to the collection of your customers or potential customers’ data in order to understand their needs and offer personalized communications that address those needs. Simply put, database marketing involves understanding and managing your customer database.

New Google Ads Update: Google ads removed broad match modifier. What does it mean to your campaign and What are the techniques to adapt with new phrase match type setup? Read on to figure out different ways to Win in Google Ads Without Modified Broad Match on your campaign. Earlier…

As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites which is why we’re providing you with the benchmarks you need to watch out for this 2021. Naturally, all site managers and owners want to know, “how do our conversion rates…

Fumbled my way here and there but here’s how I figured it out: Create new property Copy the Global Tag settings The old way is getting UA-xxx, plug the code inside using Online Store > Preferrence > Google Analytics. It doesn’t work that way anymore, insead, you will get this…

Overseas Expansion: What is a Go-to-Market Strategy & How to Develop a Winning Plan for your brand, product, or service entering a new territory How do you prepare to enter a new market? What is your objective in entering the new market? Why can’t you achieve this objective in your…

Let’s look into the world of Telegram and some examples that can help you get started. If you’re on Retail or F&B business in Singapore — this is a great channel to add into your Marketing Mix! I can see this rising consumer trend in Telegram channel subscription and Im…

Facebook Ads vs iOS14: How to lessen the impact for Businesses, Brands, and Advertiser? Step by step and know how. Read on. Whether or not you’re an advertiser you may have heard about one of the biggest changes in tech that’s being made by Apple — The iOS 14.5 update…