How to handle Data Collection from your Customers & Leads
If you’re a business owner or you’re a marketer and you’re collecting personal information about from your customers or prospects that do not forget this to the things I’ve been listening to things in here to sort of like give you a tip on how do you do SEO marketing start off and some tips to you may be CRM your list. Okay so first is to make sure that the people knows how you intend to use their data.
And then lastly and what it feels more important in the long term is you can tailor and fine-tune your content based on the type of interest that they are more akin to so you can do you can make it more personalized to them. You can send them more updates on things that they they are more inclined to engage with. Oh by the way, another thing so so now I understand as some might be iffy to give off their email address. So in this case you might want to reframe your messaging or do some or tie it up with some I wouldn’t I would call it a gimmick but let’s call it tactical – tactical to incentivize certain action. So say for example if you’re in a B2B, you can you can ask them to “get a free digital copy about XYZ topic by entering your email address”. So something like that of course for them to get the digital copy you will be sending it over emails so something that. Now if you’re in e-commerce you can say something along the lines of “free delivery plus 20% off discount on your first purchase. Just enter in your email address.
Make sure to follow all best practices and ethical marketing. Consent is key.