Overseas Expansion: What is a Go-to-Market Strategy & How to Develop a Winning Plan for your brand, product, or service entering a new territory

How do you prepare to enter a new market? What is your objective in entering the new market? Why can’t you achieve this objective in your existing market? In running a business, most importantly when releasing a new product, the last thing you want is to launch it without a proper go-to-market (GTM) strategy.

Without proper planning, it’s safe to say that things will definitely not go your way. You need to plan in order to know whether or not you’re targeting the right audience, or if…